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Fast Polyhedral Adaptive Conjoint Estimation

Toubia, Olivier; Simester, Duncan; Hauser, John R.; … - 2006

We propose and test new "polyhedral" question design and estimation methods that use recent developments in mathematical programming. The methods are designed to offer accurate estimates after relatively few questions in problems involving many parameters. With polyhedral question design, each...

Persistent link: https://www.econbiz.de/10014031282

Measuring consumer preferences using conjoint poker

Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156

Persistent link: https://www.econbiz.de/10009511624

A conjoint model of quantity discounts

Iyengar, Radha; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 334-350

Persistent link: https://www.econbiz.de/10009548692

What are consumers looking for in dark chocolate?

Boivin, Caroline; Parissier, Catherine; Lapointe, … - In: Journal of business & economics research 10 (2012) 3, pp. 163-166

Persistent link: https://www.econbiz.de/10009522325

New wine from old grapes : innovation in the eco-friendly B2C space

Chaudhuri, Malika; Calantone, Roger J.; Randhawa, Praneet - In: Journal of international consumer marketing 27 (2015) 2, pp. 99-122

Persistent link: https://www.econbiz.de/10010513840

Integrating Kansei engineering with conjoint analysis to fulfil market segmentation and product customisation for digital cameras

Wang, Chih-hsuan - In: International journal of production research 53 (2015) 8, pp. 2427-2438

Persistent link: https://www.econbiz.de/10010514527

Potential farmer adoption of high available phosphorus corn over a three-year period

Bernard, John C.; Pesek, John D.; Parish, Amy - In: Agricultural and resource economics review : ARER 44 (2015) 3, pp. 214-232

Persistent link: https://www.econbiz.de/10011417802

An examination of consumer willingness to pay for local products

Adalja, Aaron; Hanson, James C.; Towe, Charles; … - In: Agricultural and resource economics review : ARER 44 (2015) 3, pp. 253-274

Persistent link: https://www.econbiz.de/10011417822

University choice : which attributes matter when you are paying the full price?

Walsh, Caroline; Moorhouse, Jan; Dunnett, Andrew; … - In: International journal of consumer studies 39 (2015) 6, pp. 670-681

Persistent link: https://www.econbiz.de/10011418956

Estimation of consumers' willingness to pay for geographic indications bananas using conjoint analysis

Dhamotharan, P. G.; Devadoss, Stephen; Selvaraj, K. N. - In: Journal of international food & agribusiness marketing … 27 (2015) 2, pp. 65-78

Persistent link: https://www.econbiz.de/10011284446

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