Purpose – Multidimensional scaling (MDS) represents a family of various geometric models for the multidimensional representation of the structure in data as well as the corresponding set of methods for fitting such spatial models. Its major uses in business include positioning, market...

Purpose – The sports industry is one of the fastest growing business sectors in the world today and its primary source of revenue is derived from fans. Yet, little is known about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they care so desperately...

Latent Class Multidimensional Scaling Models (LCMDS hereafter) have been widely used in the marketing and psychometric literature to capture consumerspreference heterogeneity and market structure simultaneously. In LCMDS analysis, two types of utility models, the vector and the ideal point...

There are various aspects of marketing that require top management support and influential leadership, such as customer orientation and product development, but the concept of leadership is rarely discussed in the marketing literature. As the number of new marketing vice-presidents and chief...