Purpose- This study aims to, empirically, test Employer Brand and Openness to change relationship. Moreover, this study tests a model in which Organizational Identification and Work Meaningfulness are included as mediators to explain Employer brand - Openness to change relationship....

Human resource management (HRM) does matter! Prior empirical research, summarized and classified in the work of Delery and Doty (1996), Guest (1997) and Boselie et al. (2000), suggests significant impact of HRM on the competitive advantage of organizations. The mainstream research on this topic...