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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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Are e-books a different channel? : multichannel management of digital products
Li, Hui - In: Quantitative marketing and economics : QME 19 (2021) 2, pp. 179-225
Persistent link: https://www.econbiz.de/10012548958
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From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes; Alavi, Sascha; Linsenmayer, Kim Tina - In: Journal of business research : JBR 132 (2021), pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
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Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh; Kushwaha, Tarun - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
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Design of reverse logistics system for B2C e-commerce based on management logic of internet of things
Wei, Li; Ma, Zhiqiang; Liu, Ningning - In: International journal of shipping and transport … 13 (2021) 5, pp. 484-497
Persistent link: https://www.econbiz.de/10012613754
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The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A. - In: Journal of retailing 98 (2022) 1, pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
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The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.; Kulkarni, Gauri - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
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The Internet user relational orientation : towards a better understanding of online browsing behaviour
Agrebi, Meriem - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1374-1408
Persistent link: https://www.econbiz.de/10012695282
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Scenario based e-commerce recommendation algorithm based on customer interest in Internet of things environment
Wu, Xiao-qiang; Zhang, Lei; Tian, Song-ling; Wu, Lan - In: Electronic commerce research 21 (2021) 3, pp. 689-705
Persistent link: https://www.econbiz.de/10012698205
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043