Tourism development planning is now part of the regional policies of all Member States of the European Union. Strategic plans at national or regional level are specific instruments of regional management, which contain results of the planning process and ensure the development of tourism in the...

The issue of sustainability has evoked widespread interests and concerns both in business and among academicians in recent years. The main aim of this research is to increase understanding of business student’s attitudes toward the social obligation of marketers. Also, the research aims to...

Background & Problem Statement On one hand, a large body of literature in international business and cross-cultural management focuses on differences in national cultures. On the other hand, there is an emerging and quickly growing number of studies devoted to uncover differences in attitudes...

Customer satisfaction has long been among the most prominent topics in consumer behavior and in marketing in general. Satisfaction concept is typically examined in regards to consumer (B2C) markets, much less paying attention to the more multi-faceted nature of industrial (B2B) settings. The...

Purpose: The Mexican housing industry was hindered by a shrinking market and tighter financial conditions related to the Great Recession. Moreover, in 2013, a major change in public policy further modified this industry’s environment. Mexico’s new urban development policy supported...

Purpose: The purpose of this paper is to determine the stochastic net present value (NPV) of a model smallholder poultry operation in Rwanda under production and market uncertainty. Design/methodology/approach: A discounted cash flow calculator was used to determine the NPV of operator...