Jiang, Baojun; Jerath, Kinshuk; Srinivasan, Kannan - In: Marketing Science 30 (2011) 5, pp. 757-775
While millions of products are sold on its retail platform, Amazon.com itself stocks and sells only a very small fraction of them. Most of these products are sold by third-party sellers who pay Amazon a fee for each unit sold. Empirical evidence clearly suggests that Amazon tends to sell...