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Experimental Evidence for Agency Models of Salesforce Compensation - Experimental data show support for agency models only in unobservable effort conditions.
Ghosh, Mrinal; John, George - In: Marketing science : the marketing journal of the … 19 (2000) 4, pp. 348-365
Persistent link: https://www.econbiz.de/10006904286
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Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis
Ghosh, Mrinal; John, George - In: Journal of marketing research : JMR 42 (2005) 3, pp. 34-72
Persistent link: https://www.econbiz.de/10006643250
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Understanding Cooperative Advertising Participation Rates in Conventional Channels
Bergen, Mark; John, George - In: Journal of marketing research : JMR 34 (1997) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10006673517
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The Govenance of Exclusive Territories When Dealers Can Bootleg
Dutta, Shantanu; Bergen, Mark; John, George - In: Marketing science : the marketing journal of the … 13 (1994) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10006942093
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Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence
Rao, Raghunath Singh; Narasimhan, Om; John, George - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 950-967
Persistent link: https://www.econbiz.de/10008318775
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An Empirical Investigation of Private Label Supply by National Label Producers
Chen, Jack (Xinlei); Narasimhan, Om; John, George; … - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 738-756
Persistent link: https://www.econbiz.de/10008446072
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A theoretical and empirical investigation of property rights sharing in outsourced research, development, and engineering relationships
Carson, Stephen J.; John, George - In: Strategic management journal 34 (2013) 9, pp. 1065-1085
Persistent link: https://www.econbiz.de/10010152173
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Information Processing Moderators of the Effectiveness of Trust-Based Governance in Interfirm R&D Collaboration
Carson, Stephen J.; Madhok, Anoop; Varman, Rohit; John, … - In: Organization science : a journal of the Institute for … 14 (2003) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10007106557
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Understanding Dual Distribution: The Case of Reps and House Accounts
Dutta, Shantanu; Bergen, Mark; Heide, Jan B.; John, George - In: The journal of law, economics, & organization 11 (1995) 1, pp. 189-204
Persistent link: https://www.econbiz.de/10007007711
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Combining Lab Experiments and Industry Data in Transaction Cost Analysis: The Case of Competition as a Safeguard
Dutta, Shantanu; John, George - In: The journal of law, economics, & organization 11 (1995) 1, pp. 87-111
Persistent link: https://www.econbiz.de/10007007716