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Ratchford, Brian T.; Agrawal, Jagdish; Grimm, Pamela E.; … - In: Journal of public policy & marketing : JPP & M ; an … 15 (1996) 2, pp. 167-184

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Bhatnagar, Amit; Ratchford, Brian T. - In: International journal of research in marketing : IJRM ; … 21 (2004) 1, pp. 39-60

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Pan, Xing; Ratchford, Brian T.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 433-445

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Ratchford, Brian T.; Talukdar, Debabrata; Lee, Myung-Soo - In: International journal of electronic commerce : IJEC 5 (2001) 3, pp. 7-22

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Ratchford, Brian Thomas; Gauri, Dinesh Kumar; Jindal, … - In: Journal of retailing 99 (2023) 4, pp. 547-562

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Koukova, Nevena T.; Kannan, P.K.; Ratchford, Brian T. - In: Journal of retailing 84 (2008) 2, pp. 181-195

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