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While prior research has examined the role of Information Technology (IT) investments in the process and performance of innovation, there is relatively little research on the business value of software innovation itself. In particular, whether a firm's software innovation affects the market...
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The primary goal of this study is to investigate the financial returns to firms' communication actions on a firm-initiated social media platform by focusing on Facebook Business pages. To this end, we conceptualize and quantify two types of firms' communication actions on social media: posts and...
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Social media has emerged as a key source of understanding customer satisfaction, which is used by investors in their investment decision. Nonetheless, whether and how social media metrics on customer attitude toward the company has not been thoroughly examined. This study develops a new index of...
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To explain the disproportionate success in acquisition strategies, researchers have examined the role of dyadic dynamics (i.e., interactions between the acquirer and the target firm). In this study, we extend this stream of literature by examining the effects of pre-acquisition IT distance...
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Despite the increasing significance of mobile-commerce (m-commerce) channels, relatively little empirical research has been conducted to examine what factors drive e-market users' mobile channel adoption and how e-market users' purchase behaviors and expenditure change after the adoption. Using...
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