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A New Kind of CEO for the Global Information Age

Friedman, Hershey H.; Lewis, Barbara - 2014

Organizations that succeed in the Information Age/Age of Internet and Globalization will have to be innovative and … from anywhere in the world and any industry. This paper describes the kind of leadership firms need in order to transform …

Persistent link: https://www.econbiz.de/10014036808

Globalization and Culture a Study of Purchase Behavior

Danish, Muhammad; Azam, Rehan; Akbar, Suleman - 2012

The purpose of this research is to investigate that whether Globalization, culture and purchase behavior differ across … the three demographic factors (age, income and gender). Further study empirically substantiate that the globalization is … consumers who are young, having high income, and female are more inclined towards globalization, having western life style and …

Persistent link: https://www.econbiz.de/10014039939

Entering the Global Market Place of the 21st Century : Strategies, Risks, and Modes for International Expansion of Chinese Businesses

Rhyne, D.B.A., William J. - 2009

The purpose of this article is to discuss the risks for Chinese companies that are interested in pursuing international business opportunities. Drawing from personal industry experience, experience teaching Chinese entrepreneurs/managers in China, and marketing management class lectures, I...

Persistent link: https://www.econbiz.de/10014046707

The Cultural Impact of Navigation Design in Global E-Commerce

Broeder, Peter; Gkogka, Anna - 2020

Purpose: The present paper investigates the effect of the navigation design (static or dynamic) in e-commerce. Specifically, a comparison is made of consumers from two cultures: the Dutch and the Greek.Methods: A total of 221 Dutch and Greek subjects participated in an experimental survey, where...

Persistent link: https://www.econbiz.de/10014090146

On the Moral Equivalence of Foods : Organic and 'Conventional' Bananas in Global Production Networks

Murphy, Andrew J.; Trauger, Amy - 2008

economies. This paper attempts to put the globalization of organic food, through the analysis of one commodity, the banana, in …

Persistent link: https://www.econbiz.de/10014221827

A Methodology for Internal Web Ethics

Vafopoulos, Michalis N.; Stefaneas, Petros; … - 2013

The vigorous impact of the Web in time and space arises from the fact that it motivates massive creation, editing and distribution of information by Users with little knowledge. This unprecedented continuum provides novel opportunities for innovation but also puts under jeopardy its survival as...

Persistent link: https://www.econbiz.de/10014041533

How globalization affects consumers: Insights from 30 years of CCT globalization research

Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298

Persistent link: https://www.econbiz.de/10012271437

Language in globalised interactive business : apaptation vs. standardisation

Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162

Persistent link: https://www.econbiz.de/10011776987

Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning

Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26

Persistent link: https://www.econbiz.de/10010337976

Cosmopolitanism : concept and measurement

Saran, Anshu; Kalliny, Morris - In: Journal of global marketing 25 (2012) 5, pp. 282-291

Persistent link: https://www.econbiz.de/10009756663