Similar Search Results

How to measure brand image : reasoned review

Cian, Luca - In: The marketing review 11 (2011) 2, pp. 165-187

Persistent link: https://www.econbiz.de/10009356734

The conceptual effects of verticality in design

Cian, Luca - In: The psychology of design : creating consumer appeal ; …, (pp. 40-52). 2016

Persistent link: https://www.econbiz.de/10011593186

How to measure brand image : reasoned review

Cian, Luca - In: The marketing review 11 (2011) 2, pp. 165-187

Persistent link: https://www.econbiz.de/10009853198

A Sign of Things to Come: Behavioral Change through Dynamic Iconography

Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of Consumer Research 41 (2015) 6, pp. 1426-1426

We propose that features of static visuals can lead to perceived movement (via dynamic imagery) and prepare the observer for action. We operationalize our research within the context of warning sign icons and show how subtle differences in iconography can affect human behavioral response. Across...

Persistent link: https://www.econbiz.de/10011196629

On the psychology of scarcity : when reminders of resource scarcity promote selfish (and generous) behior

Cian, Luca; Krishna, Aradhna; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 632-651

Persistent link: https://www.econbiz.de/10011553159

A sign of things to come : behavioral change through dynamic iconography

Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1426-1446

Persistent link: https://www.econbiz.de/10010526526

Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion

Cian, Luca; Longoni, Chiara; Krishna, Aradhna - In: Journal of marketing research 57 (2020) 3, pp. 489-508

Persistent link: https://www.econbiz.de/10012214303

Sensory aspects of package design

Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54

Persistent link: https://www.econbiz.de/10011704683

This logo moves me : dynamic imagery from static images

Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of marketing research : JMR 51 (2014) 2, pp. 184-197

Persistent link: https://www.econbiz.de/10010362218

Under the reputation umbrella : an integrative and multidisciplinary review for corporate image, projected image, construed image, organizational identity, and organizational cultu...

Cian, Luca; Cervai, Sara - In: Corporate communications : an international journal 19 (2014) 2, pp. 182-199

Persistent link: https://www.econbiz.de/10010364735