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Role of advertising and consumer interest in the motion picture industry
Huang, Dongling; Strijnev, Andrei; Ratchford, Brian Thomas - In: Review of marketing science 13 (2015) 1, pp. 1-40
Persistent link: https://www.econbiz.de/10011378616
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Commentaries and reply to "unintended nutrition consequences : firm responses to the nutrition labeling and education act" by Christine Moorman, Rosellina Ferraro, and Joel Huber
Bradley, Dondeena; Pappalardo, Janis; Ratchford, Brian … - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 738-755
Persistent link: https://www.econbiz.de/10009665104
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Why we do what we do : a model of activity consumption
Luo, Lan; Ratchford, Brian Thomas; Yang, Botao - In: Journal of marketing research : JMR 50 (2013) 1, pp. 24-43
Persistent link: https://www.econbiz.de/10009715264
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Pure components versus pure bundling in a marketing channel
Girju, Marina; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of retailing 89 (2013) 4, pp. 423-437
Persistent link: https://www.econbiz.de/10010226427
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Offline and online search in used duarable markets
Singh, Sonika; Ratchford, Brian Thomas; Prasad, Ashutosh - In: Journal of retailing 90 (2014) 3, pp. 301-320
Persistent link: https://www.econbiz.de/10010408227
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Internationalization and performance of retail firms : a Bayesian dynamic model
Assaf, A. Georges; Josiassen, Alexander; Ratchford, … - In: Journal of retailing 88 (2012) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10009562827
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Commentaries and rejoinder to "Does quality win? : network effects versus quality in high-tech markets"
Ratchford, Brian Thomas (contributor);  … - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10003827911
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A descriptive analysis of publications in marketing science over its history
Murthi, B. P. S.; Rao, Ram C.; Ratchford, Brian Thomas - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 779-786
Persistent link: https://www.econbiz.de/10011409984
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Implications of a country work force's perceptions of occupations on work force mix and macro manpower plans
Jain, Arun K.; Mahajan, Vijay; Ratchford, Brian T. - In: Manpower planning and organization design : …, (pp. 653-665). 1978
Persistent link: https://www.econbiz.de/10003059728
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Some determinants of allowed rates of return on equity to electric utilities
Hagerman, Robert L.; Ratchford, Brian T. - In: The Bell journal of economics 9 (1978) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10002747153