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Demarketing teen tobacco and alcohol use : negative peer influence and longitudinal roles of parenting and self-esteem
Yang, Zhiyong; Schaninger, Charles M.; Laroche, Michel - In: Journal of business research : JBR 66 (2013) 4, pp. 559-567
Persistent link: https://www.econbiz.de/10009724739
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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
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The dual role of power in resisting social influence
Mourali, Mehdi; Yang, Zhiyong - In: Journal of consumer research : JCR ; an … 40 (2013/14) 3, pp. 539-554
Persistent link: https://www.econbiz.de/10010202798
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Consumer adoption of new products : independent versus interdependent self-perspectives
Zhenfeng, Ma; Yang, Zhiyong; Mourali, Mehdi - In: Journal of marketing 78 (2014) 2, pp. 101-117
Persistent link: https://www.econbiz.de/10010345568
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Parental style, parental practices, and socialization outcomes : an investigation of their linkages in the consumer socialization context
Kim, Chankon; Yang, Zhiyong; Lee, Hanjoon - In: Journal of economic psychology : research in economic … 49 (2015), pp. 15-33
Persistent link: https://www.econbiz.de/10011506077
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Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal
Yang, Zhiyong; Wang, Jingguo; Mourali, Mehdi - In: Journal of business research : JBR 68 (2015) 3, pp. 516-525
Persistent link: https://www.econbiz.de/10010495369
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Parenting strategies as influences of teen drinking via self esteem : an important area for family policy
Yang, Zhiyong; Schaninger, Charles M. - In: Journal of macromarketing : examining the interactions … 30 (2010) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10008758115
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The impact of parenting strategies on child smoking behavior : the role of child self-esteem trajectory
Yang, Zhiyong; Schaninger, Charles M. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 232-247
Persistent link: https://www.econbiz.de/10008759839
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How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten; Yang, Zhiyong; Harmon-Kizer, Tracy R.; … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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A family level measure of acculturation for Chinese immigrants
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Chan, Claudia - In: Marketing and multicultural diversity, (pp. 154-166). 2006
Persistent link: https://www.econbiz.de/10003291664