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Konsumentenboykott : ein Beitrag zur externen Validierung des Modells von Klein, Smith und John
Hoffmann, Stefan; Soyez, Katja; Liebermann, Susanne; … - 2008
Persistent link: https://www.econbiz.de/10003795593
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How offshore outsourcing is perceived : why do some consumers feel more threatened?
Durvasula, Srinivas; Lysonski, Steven - In: Journal of international consumer marketing 21 (2009) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10003890673
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Japanese multinational enterprises in China : successful adaptation of marketing strategies
Buckley, Peter J.; Horn, Sierk - In: Long range planning : LRP ; international journal of … 42 (2009) 4, pp. 495-517
Persistent link: https://www.econbiz.de/10003897281
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The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.; Schumann, Jan Hendrik - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
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Consumer behavior : global shifts and local effects
Rajagopal - 2010
Persistent link: https://www.econbiz.de/10003872780
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Winning in the Indian market : understanding the transformation of consumer India
Bijapurkar, Rama - 2008
Persistent link: https://www.econbiz.de/10003420364
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CSR and trade : informing consumers about social and environmental conditions of globalised production
Fliess, Barbara A.; Lee, Hyung-Jong; Dubreuil, Olivia L.; … - 2007
Persistent link: https://www.econbiz.de/10003437571
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Die US-Expansion des deutschen Discounters Aldi : eine Fallstudie zur Internationalisierung im Einzelhandel
Acker, Kristin - 2010
Persistent link: https://www.econbiz.de/10003979520
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Encounter foreign metaphors: a cross-cultural online study
Zhou, Dehui; Heineken, Edgar - In: Sprache, Kultur und Zielgruppen : Bedingungsgrößen …, (pp. 217-241). 2007
Persistent link: https://www.econbiz.de/10003595966