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Assessing Market for Multi-Nat...
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31
Konsumentenboykott : ein Beitrag zur externen Validierung des Modells von Klein, Smith und John
Hoffmann, Stefan
;
Soyez, Katja
;
Liebermann, Susanne
; …
-
2008
Persistent link: https://www.econbiz.de/10003795593
Saved in:
32
How offshore outsourcing is perceived : why do some consumers feel more threatened?
Durvasula, Srinivas
;
Lysonski, Steven
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10003890673
Saved in:
33
Japanese multinational enterprises in China : successful adaptation of marketing strategies
Buckley, Peter J.
;
Horn, Sierk
- In:
Long range planning : LRP ; international journal of …
42
(
2009
)
4
,
pp. 495-517
Persistent link: https://www.econbiz.de/10003897281
Saved in:
34
The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.
;
Schumann, Jan Hendrik
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
Saved in:
35
Consumer behavior : global shifts and local effects
Rajagopal
-
2010
Persistent link: https://www.econbiz.de/10003872780
Saved in:
36
Winning in the Indian market : understanding the transformation of consumer India
Bijapurkar, Rama
-
2008
Persistent link: https://www.econbiz.de/10003420364
Saved in:
37
CSR and trade : informing consumers about social and environmental conditions of globalised production
Fliess, Barbara A.
;
Lee, Hyung-Jong
;
Dubreuil, Olivia L.
; …
-
2007
Persistent link: https://www.econbiz.de/10003437571
Saved in:
38
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
39
Die US-Expansion des deutschen Discounters Aldi : eine Fallstudie zur Internationalisierung im Einzelhandel
Acker, Kristin
-
2010
Persistent link: https://www.econbiz.de/10003979520
Saved in:
40
Encounter foreign metaphors: a cross-cultural online study
Zhou, Dehui
;
Heineken, Edgar
- In:
Sprache, Kultur und Zielgruppen : Bedingungsgrößen …
,
(pp. 217-241)
.
2007
Persistent link: https://www.econbiz.de/10003595966
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