Orth, Ulrich R.; Crouch, Roberta Carolyn; Bruwer, Johan; … - In: European Journal of Marketing 54 (2020) 4, pp. 909-934
Purpose: The purpose of this study is to adopt a functional perspective to integrate and extend three streams of research, the first distinguishing between global affect and discrete emotional episodes, the second highlighting the capability of places to elicit emotions and the third...