The analysis of the competitive performance has always been fascinated economists both marco and micro. And 'possible to do so to identify three strands of study. The macroeconomic, aimed at identifying and analyzing indicators of per-formance of the different economic systems, a second strand...

This work tries to provide a path to describe the modern marketing research and, at the same time, it tries to examine carefully in which context, a firm can be supported by marketing strategies focused to the consumers. Between different methods examined, the Conjoint analysis has resulted the...

The truffle market is becoming more important in the world. In this context, there are countries suited producers who can play an important role. The main objective of the present work is to propose a good overall picture of trade flows of fresh truffles, especially with regard to the share of...

In the present work we tried to identify methods to rationalize culture with particular reference to practices that lead to higher costs of production, or the use of irrigation water resource and treatment of tobacco research as a whole was aimed at evaluating the sustainability of the supply...

The rural development policy has received considerable attention in recent years by many governments, especially as a strategic tool for the development sector and the introduction of innovations in rural areas. In this context, the project integrated supply chain implements an operation mode...

The search of a theoretical model of the behaviour to the consumption, most possible near the evidence of the truth, is at the base of the Demand’s theory. Various scientific approaches to the pattern of the preferences of the consumers and the choices of consumption have been implemented.The...

Nowadays many countries and governments must confront one of the most challenging food and health disasters ever to face human-kind: an epidemic of obesity. Even though several factors can lead to obesity, mostly food industry has been blamed for making people fat. Hence, this article provides a...

Fresh-cut and ready to eat products are gaining market shares over fruits and vegetables. Dining habits and cooking time are changing over time and life styles are modifying the food preparation and the time used for eating. In the meanwhile, prices could be playing an important role in the...

Purpose – The purpose of this study is to present an attempt to evaluate Italian olive oil brand competition thought the analysis of consumers’ visual perspective. Design/methodology/approach – Through the implementation of a new information technology system called “Visual Marketing...