’s origin. In recent years, GIs became effective marketing tools in a global economy, especially with respect to wine products … geographical location where the grapes of each wine product originate. Accordingly, the European Union advocates strong protection … of GIs of wines and denounces wine products labelled with GIs that do not correspond with their geographical origin …

elasticities, that local wine is an inferior good, imported wine is a luxury good, imported wine and beer are substitutes, demand … for local wine is fairly price sensitive (elastic), and demand for imported wine is not sensitive to price increases … consumers between wine and beer for health reasons, increasing government revenues, and protecting local wineries. This study …

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and … most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international … reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs. …