-- 2 Supra-Nationality and Sub-Nationality in Spanish Advertising -- 3 'Danes don't tell lies': On the Place of 'Made In …' Advertising in a Post- National Trading Environment -- 4 Rhetorical Devices In Television Advertising -- 5 Voices with or without … Faces: Address and Reader Participation in Recent French Magazine Advertising -- 6 What makes a Promotional Brochure …

-- Communication design -- Graphic and advertising design -- 3.2 Design direction -- 3.3 Communication design components -- 3.4 Layout. …

The use of trade marks in keyword advertising has been one of the ‘hottest' issues in intellectual property law for … limitations to trade mark rights (section 9) in the context of keyword advertising. First, this paper will illuminate the … functioning of keyword advertising and the various interests at stake (section 2). Thereafter, the structure of Art 5 TMD, as well …

theory of harm to define the audiovisual advertising ecosystem. Our investigation into the dynamics of this ecosystem and …