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intention of customers to use online food delivery services, while food safety risk perception had no effect. Practical … steady growth of the online food delivery market in Thailand. The pandemic also resulted in a shift towards online ordering … Bangkokians to use online food delivery services after the COVID-19 restrictions were lifted in June 2022. Design …
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of the theory of planned behavior. The moderating role of food safety trust is also analyzed in the study. Drawing on an … food safety concern, health consciousness, nutritional content, attitude, and premium price, significantly affect buying … intention. Food safety trust significantly moderates the relationship between buying intention and food safety concern, health …
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