The concept of brand personality proposed by Aaker (1997) consists of five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. This concept was drawn from the development of products in general so as to describe personality of brands, and has been widely applied to...

All Human beings need food, shelter and clothes. The most important need among these three items is food. People take nutritious food for maintain their health. They consume products manufactured by rice or wheat items. In India, the total cultivation of wheat is more comparing with the...

Employees are important assets of an organization in the current knowledge economy. Thus, the issue on their behavior should be more emphasized and discussed. This study researches how self-exploration/self-exploitation comes into being and their follow-up effect based on the...

Employees are important assets of an organization in the current knowledge economy. Thus, the issue on their behavior should be more emphasized and discussed. This study researches how self-exploration/self-exploitation comes into being and their follow-up effect based on the...