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Automated Marketing Research Using Online Customer Reviews
Bradlow, Eric - 2012
Market structure analysis is a basic pillar of marketing research. Classic challenges in marketing such as pricing, campaign management, brand positioning, and new product development are rooted in an analysis of product substitutes and complements in the marketplace inferred from such...
Persistent link: https://www.econbiz.de/10014193046
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Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche; Decker, Reinhold - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
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Uncovering the identity of electronic markets research through text mining techniques
Nahr, Nora; Heikkilä, Marikka - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1257-1277
Persistent link: https://www.econbiz.de/10013463380
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Novel next-group recommendation approach based on sequential market basket information
Ma, Li-Ching - In: Electronic commerce research 23 (2023) 4, pp. 2399-2418
Persistent link: https://www.econbiz.de/10014418172
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Automated marketing research using online customer reviews
Lee, Thomas Y.; Bradlow, Eric T. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 881-894
Persistent link: https://www.econbiz.de/10009355021
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Mine your own business : market-structure surveillance through text mining
Netzer, Oded; Feldman, Ronen; Goldenberg, Jacob; … - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 521-543
Persistent link: https://www.econbiz.de/10009562940
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Association rules for recommendations with multiple items
Ghoshal, Abhijeet; Sarkar, Sumit - In: INFORMS journal on computing : JOC 26 (2014) 3, pp. 433-448
Persistent link: https://www.econbiz.de/10010399819
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Multi-kernel learning-based recommender system using adaptive neuro-fuzzy inference system
Ayaz, A. Salman; Jaya, A.; Gulzar, Zameer - In: International journal of intelligent enterprise 8 (2021) 4, pp. 424-435
Persistent link: https://www.econbiz.de/10012670440
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Recommender systems using cluster-indexing collaborative filtering and social data analytics
Kim, Kyoung-jae; Ahn, Hyunchul - In: International journal of production research 55 (2017) 17/18, pp. 5037-5049
Persistent link: https://www.econbiz.de/10011723909
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Mobile app recommendation : an involvement-enhanced approach
He, Jiangning; Fang, Xiao; Liu, Hongyan; Li, Xindan - In: Management information systems : mis quarterly 43 (2019) 3, pp. 827-849
Persistent link: https://www.econbiz.de/10012062111