research is to determine whether a good-looking, interesting, and attractive book shelf used as a background on online … intellectual image, becomes a valid buying motive for books. This result has important implications for the future book sales … strategy and highlights the major role played by the aspect of book covers in sustainable future sales. Attention is also …

complementary relationship between e-books and e-reader as the main reason for the retailer to set a low e-book price in the … wholesale model. Comparing the wholesale and the agency models, we find, in a wide range of market conditions, the price for e-book … readers is lower in the agency model, leading to a higher e-book market share. However, a higher e-book price in the agency …