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SPECIAL ISSUE: REPLICATION RESEARCH - When the Product is Complex, Does the Advertisement's Conclusion Matter?
Ahearne, Michael
;
Gruen, Thomas
;
Saxton, M.Kim
- In:
Journal of business research : JBR
48
(
2000
)
1
,
pp. 55-62
Persistent link: https://www.econbiz.de/10006728983
Saved in:
2
When the Product is Complex, Does the Advertisement's Conclusion Matter?
Ahearne, Michael
;
Gruen, Thomas
;
Saxton, M. Kim
- In:
Journal of Business Research
48
(
2000
)
1
,
pp. 55-62
Persistent link: https://www.econbiz.de/10005473604
Saved in:
3
Emerging Research Themes in Innovation and New Product Development : Insights from the 2017 PDMA‐UNH Doctoral Consortium
Bstieler, Ludwig
;
Gruen, Thomas
;
Akdeniz, Billur
; …
- In:
Journal of Product Innovation Management
35
(
2018
)
3
,
pp. 300-307
Persistent link: https://www.econbiz.de/10012094779
Saved in:
4
On shelf availability: an examination of the extent, the causes, and the efforts to address retail out-of-stocks
Corsten, Daniel
;
Gruen, Thomas
- In:
Consumer driven electronic transformation : applying …
,
(pp. 131-149)
.
2005
Persistent link: https://www.econbiz.de/10002684493
Saved in:
5
The effects of supplier-to-buyer identification on operational performance : an empirical investigation of inter-organizational identification in automotive relationships
Corsten, Daniel
;
Gruen, Thomas
;
Peyinghaus, Marion
- In:
Journal of operations management
29
(
2011
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10009229214
Saved in:
6
Accessibility and availability : a cross-cultural study of shopper responses to online retail stock-outs
Gruen, Thomas
;
Corsten, Daniel
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 415-432
Persistent link: https://www.econbiz.de/10012549095
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7
Manufacturer-reseller e-business arrangements : the impact of inequity on relationship performance and the moderating role of dependence
Osmonbekov, Talai
;
Gruen, Thomas
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 872-879
Persistent link: https://www.econbiz.de/10010211262
Saved in:
8
Manufacturer–reseller e-business arrangements: The impact of inequity on relationship performance and the moderating role of dependence
Osmonbekov, Talai
;
Gruen, Thomas
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 872-879
Persistent link: https://www.econbiz.de/10010186373
Saved in:
9
A goal-driven framework for compliance-dependent services : pathways to customer satisfaction and well-being
Tang, Chuanyi
;
Guo, Lin
;
Gruen, Thomas
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014551048
Saved in:
10
Desperately seeking shelf availability: an examination of the extent, the causes, and the efforts to address retail out-of-stocks
Corsten, Daniel
;
Gruen, Thomas
- In:
International journal of retail & distribution management
31
(
2003
)
11-12
,
pp. 605-617
Persistent link: https://www.econbiz.de/10006431761
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