Social networking site has become ubiquitous in just a few years. Their success depends on users' intention to adopt and willingness to continue investing their time and attention in this media in the absence of formal contract. This study investigates the formation of people's affective...

Marketing is tough every year and companies find several ways to reach customers and one such way is through social media. As technology rules the world, innovation opens its roots in various fields and communication is not an exemption nowadays. Social Networking Media provides platform to...

Social network sites have recently garnered a great deal of attention from new media scholars. These sites are emerging as a source for political information among young adults. This study explores how use of social network sites by young adults for campaign information about the 2008...