Siu, Wai-Sum; Fang, Wenchang; Lin, Tingling - In: Entrepreneurship & Regional Development 16 (2004) 2, pp. 161-178
This paper reports on a survey of the strategic marketing practices of 218 small and medium-sized enterprises (SMEs) in Taiwan. The survey's results indicate that while the higher performing Taiwanese SMEs give a higher priority to marketing than to other business functions in corporate...