Sharma, Ravi; Zhang, Charcy; Wingreen, Stephen C.; … - In: Industrial Management & Data Systems 120 (2019) 3, pp. 608-632
Purpose: The purpose of this paper is to describe the application of soft systems methodology (SSM) to address the problematic situation of low opt-in rates for Precision Health-Care (PHC). Design/methodology/approach: The design logic is that when trust is enhanced and compliance is better...