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Die pharmazeutisch-industrielle Werbung in der ersten Hälfte des 20. Jahrhunderts

Lill, Ursula - 1990

Persistent link: https://www.econbiz.de/10013352442

Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users

Betts, Kevin R.; Aikin, Kathryn J.; Burke, Panne; … - In: Health marketing quarterly 39 (2022) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10013336367

Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising

Jae, Haeran; DelVecchio, Devon - In: Journal of global marketing 35 (2022) 2, pp. 115-132

Persistent link: https://www.econbiz.de/10013361590

Should product-specific advertisement be regulated in pharmaceutical markets?

Ishida, Junichiro; Takahara, Tsuyoshi - 2022

This paper examines the optimal content regulation of DTCA by comparing two forms of DTCA-product-specific and category-specific-and identifies a key tradeoff which underlies this policy debate. Our analysis suggests that the optimal form of DTCA depends crucially on the cost effectiveness of...

Persistent link: https://www.econbiz.de/10013329470

Seminar on "Pharmaceutical Market Research for New Product Development : Basel, 5th to 8th March, 1975 ; [papers]

1975

Persistent link: https://www.econbiz.de/10000333648

Patientenorientiertes Pharmamarketing : Kommunikation und Entscheidungsverhalten am Markt für verschreibungspflichtige Medikamente

Hohensohn, Heidi - 1998

Persistent link: https://www.econbiz.de/10000982014

Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision

Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218

Persistent link: https://www.econbiz.de/10011486501

Strategische Marketingoptionen in regulierten Märkten : das Management von Patentausläufen in pharmazeutischen Unternehmen

Koenen, Anna-Katharina - 2019

Persistent link: https://www.econbiz.de/10012126039

Product placement in the pharmaceutical industry : the case of Sinemet in ER

Rubia Orti, Jose Enrique de la; Giner Larza, Eva Maria; … - In: Engaging consumers through branded entertainment and …, (pp. 170-188). 2015

Persistent link: https://www.econbiz.de/10011389602

What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance

Chressanthis, George A.; Eisenstein, Eric M.; Barbro, … - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 10-25

Persistent link: https://www.econbiz.de/10011618088

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