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Pharma Marketing : Einführung und Überblick über Pharma Marketing und Pharma Markt Deutschland

Wolf, Dieter - 2017 - 1. Auflage

Persistent link: https://www.econbiz.de/10011775717

Competitive dynamics in pharmaceutical markets : a case study in the chronic cardiac disease market

Kunc, Martin; Kazakov, R. - In: System dynamics : soft and hard operational research, (pp. 447-470). 2018

Persistent link: https://www.econbiz.de/10011784937

What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance

Chressanthis, George A.; Eisenstein, Eric M.; Barbro, … - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 10-25

Persistent link: https://www.econbiz.de/10011618088

Pharmaceutical market (Edition 2023)

OECD - 20XX

Persistent link: https://www.econbiz.de/10014568609

Umbrella Branding in Pharmaceutical Markets

Suppliet, Moritz - 2017

product categories. This paper investigates how advertising in the market of over-the-counter (OTC) drugs affects the decision … to identify the effect of advertising and find positive effects of umbrella branding on sales of prescription drugs …. Umbrella branding results in market expansion, particularly for generic firms which invest in OTC drug advertising. If the …

Persistent link: https://www.econbiz.de/10012947424

Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market

Cavaliere, Alberto; Moayedizadeh, Ashin - 2022

Persistent link: https://www.econbiz.de/10014232582

The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation

Richards-Shubik, Seth; David, Guy; Markowitz, Sara - 2015

evidence that increased levels of promotion and advertising lead to increased reporting of ADRs for certain conditions …

Persistent link: https://www.econbiz.de/10014137229

Impact of Pharmaceutical Industry Promotion Mix on Doctor's Prescribing Behavior

Taneja, Girish - 2012

This study was conducted to develop a simple framework for finding out the impact of the different kinds of promotional tools offered by pharmaceutical industry on the prescribing behavior of doctors. Moreover the study also focused on whether the perception of physicians towards various...

Persistent link: https://www.econbiz.de/10014040916

Vaccine Marketing

Angelmar, Reinhard; Morgon, Pierre A. - 2012

therapeutic pharmaceuticals in a number of ways and pose distinctive marketing challenges. We first provide background information …

Persistent link: https://www.econbiz.de/10014041692

Product Withdrawal Pandemonium : Marketing Communication Implications from the Pan Pharmaceuticals Product Withdrawals

Eagle, Lynne; Hawkins, Jacinta; Rose, Lawrence C.; … - 2005

Medicines, in their various forms, are an important part of daily life and health for many consumers across diverse cultures. However, beliefs and trust inherent in treatment are - at best - poorly understood. Major dislocation of trust occurs when the media report medical scandals, or when...

Persistent link: https://www.econbiz.de/10014029225