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Tüketici davranışı : pazarlama yeniliklerinin kabulü ve yayılışı
Karabulut, Muhittin - 1981
Persistent link: https://www.econbiz.de/10000748406
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Consumer behavior : marketing strategy perspectives
Peter, Jerome Paul - 1987
Persistent link: https://www.econbiz.de/10000735104
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Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.; Kalwani, Manohar U.; Morrison, Donald G. - 1988 - Rev
Persistent link: https://www.econbiz.de/10000767789
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Modern marketing
Hoffmann, Istvánné - 1990
Persistent link: https://www.econbiz.de/10000813946
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Marketing strategy : a customer-driven approach
Schnaars, Steven P. - 1991
Persistent link: https://www.econbiz.de/10000817981
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Culture Encounter und komplementäres Marketing
Brune, Guido - 1991
Persistent link: https://www.econbiz.de/10000825228
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What are your customers looking for?
Pelsmacker, Patrick de - 1992
Persistent link: https://www.econbiz.de/10000879721
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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard - 1995
Persistent link: https://www.econbiz.de/10000545874