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Demand analysis for marketing decisions
Hughes, George David; Hughes, G. David - 1973 - 1. print.
Persistent link: https://www.econbiz.de/10000050689
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Consumer behavior and marketing management
Myers, James H.; Reynolds, William H. - 1967
Persistent link: https://www.econbiz.de/10000051868
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Organisational buying behaviour : the key to more effective selling to industrial markets
Hill, Roy W.; Hillier, Terry J. - 1977
Persistent link: https://www.econbiz.de/10000075404
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Attitude measurement for marketing strategies
Hughes, George D. - 1971
Persistent link: https://www.econbiz.de/10000026354
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Marktorientierte Konzeption der Produktqualität
Fillip, Stefan - 1997
Persistent link: https://www.econbiz.de/10000963456
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Harnessing the power of the oh-so-social web
Bernoff, Josh; Li, Charlene - In: MIT sloan management review 49 (2007/08) 3, pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
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Strategies for the green economy : opportunities and challenges in the new world of business
Makower, Joel - 2009
Persistent link: https://www.econbiz.de/10003716302
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The policy, consumer, and ethical dimensions of covert marketing : an introduction to the special section
Sprott, David E. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 4-6
Persistent link: https://www.econbiz.de/10003717265
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An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling; Fischer, Eileen; Main, Kelley J. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 34-44
Persistent link: https://www.econbiz.de/10003717274