The policy, consumer, and ethical dimensions of covert marketing : an introduction to the special section
Year of publication: |
2008
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Authors: | Sprott, David E. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 27.2008, 1, p. 4-6
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Subject: | Marketingmanagement | Marketing management | Ethik | Ethics | Konsumentenverhalten | Consumer behaviour |
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