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Entrepreneurial marketing in creative art based businesses

Toghraee, Mohamad Taghi; Rezvani, Mehran; Mobaraki, … - In: International journal of management practice : IJMP 11 (2018) 4, pp. 448-464

Persistent link: https://www.econbiz.de/10011989054

Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference

Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142

Persistent link: https://www.econbiz.de/10012004194

Entrepreneurial Orientation's effect on marketing strategies and success : implications for US firms entering Cuba

White, Graham; Vila, Natalia - In: International entrepreneurship and management journal 13 (2017) 2, pp. 501-523

Persistent link: https://www.econbiz.de/10011950171

Strategic orientation and performance of new ventures : empirical studies based on entrepreneurial activities in China

Song, Lin; Jing, Li - In: International entrepreneurship and management journal 13 (2017) 4, pp. 989-1012

Persistent link: https://www.econbiz.de/10011950575

Converging sustainable entrepreneurship and the contemporary marketing practices : an insight into Romanian start-ups

Hapenciuc, Cristian Valentin; Pînzaru, Florina; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 938-954

Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the … backdrop, the present paper aims to investigate the correlations between sustainable entrepreneurship and the marketing types …

Persistent link: https://www.econbiz.de/10011824805

Innovation pathway to profitability : the role of entrepreneurial orientation and marketing capabilities

Arunachalam, S.; Ramaswami, Sridhar N.; Herrmann, Pol; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 744-766

Persistent link: https://www.econbiz.de/10011911304

Market orientation and performance : the interaction effect of entrepreneurial orientation

Jawad Hussain; Rahman, Wali; Shah, Fayaz Ali - In: Pakistan journal of commerce and social sciences 10 (2016) 2, pp. 388-403

The centrality of resource-based view (RBV) from different angles and in diverse situations has widely been acknowledged, explored and researched. Keeping in view that the area still needs researchers' attention. This study looks into the possible impact of market orientation (MO) on...

Persistent link: https://www.econbiz.de/10011929281

The effects of entrepreneurial orientation, market orientation and learning orientation on performance of ICT business

Nikraftar, Tayebeh; Momeni, Shanly - In: International journal of management concepts and … 10 (2017) 4, pp. 378-391

Persistent link: https://www.econbiz.de/10011857768

A note on the relationships between learning, market, and entrepreneurial orientations in family and nonfamily firms

Hernández-Linares, Remedios; Kellermanns, Franz W.; … - In: Journal of family business strategy 9 (2018) 3, pp. 192-204

Persistent link: https://www.econbiz.de/10011934499

Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods

Ferreira, Caitlin C.; Ferguson, Sarah Lord; Pitt, Leyland F. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 867-885

Persistent link: https://www.econbiz.de/10012178447