Jawad Hussain; Rahman, Wali; Shah, Fayaz Ali - In: Pakistan journal of commerce and social sciences 10 (2016) 2, pp. 388-403
The centrality of resource-based view (RBV) from different angles and in diverse situations has widely been acknowledged, explored and researched. Keeping in view that the area still needs researchers' attention. This study looks into the possible impact of market orientation (MO) on...