The introduction of emerging technologies in retailing and their infusion into the service encounter necessitates research to better understand consumer attitude toward the usage of technology into the service delivery systems. The capability of Radio Frequency Identification (RFID) technology...

Previous studies in information systems research and service marketing treat customer behavior towards technology-based services homogeneously. However, recent studies recognize that users have different attitude towards different technologies even if these technologies used to support the same...

Purpose – The purpose of the study is to investigate loyalty building and the creation of affectionate bonds in the consumer‐firm dyad. Design/methodology/approach – The study relies on face‐to‐face personal interviews in the context of grocery store retailing. Findings – The results...

The emerging capabilities of mobile telephony provide a promising alternative commerce channel, contributing to the configuration of the appropriate conditions for the forthcoming communication industry convergence. Elaborating on the rapid evolutions on the mobile commerce landscape, this paper...