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A New Marketing Strategy Map f...
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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1
Optimization of the annual planning of targeted offers in direct marketing
Delanote, S.
;
Leus, Roel
;
Talla Nobibon, Fabrice
- In:
Journal of the Operational Research Society : OR
64
(
2013
)
12
,
pp. 1770-1779
Persistent link: https://www.econbiz.de/10010228329
Saved in:
2
Price optimization : how to win a strategic whole
Yang, Amoy X.
- In:
Journal of marketing analytics : JMA
3
(
2015
)
4
,
pp. 234-243
Persistent link: https://www.econbiz.de/10011436496
Saved in:
3
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
4
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
5
Sales impacts of direct marketing choices : treatment effects with multinomial selectivity
Park, Timothy A.
;
Paudel, Krishna P.
;
Sene, Seydina
- In:
European review of agricultural economics : ERAE
45
(
2018
)
3
,
pp. 433-453
Persistent link: https://www.econbiz.de/10012244433
Saved in:
6
Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
Saved in:
7
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
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8
Management policy promotion as element of complex of commercial organizations marketing
Buley, Natal'ya V.
;
Demchenko, Tatiana S.
;
Bondaletov, …
- In:
Journal of international economic review
14
(
2021
)
2
,
pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
Saved in:
9
Dialogmarketing : theoretische Fundierung, Leistungsmerkmale und Gestaltungsansätze
Schleuning, Christian
-
1994
Persistent link: https://www.econbiz.de/10000885002
Saved in:
10
Database Marketing und Computer Aided Selling : strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen
Link, Jörg
;
Hildebrand, Volker G.
-
1993
Persistent link: https://www.econbiz.de/10000349083
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