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Segmentierungsstrategien für den europäischen Markt
Langner, Heike - 1991
Persistent link: https://www.econbiz.de/10013354007
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Innovation capability development : case studies of small enterprises in the LMT manufacturing sector
Dooley, Lawrence; Kenny, Breda; O'Sullivan, David - In: Small enterprise research : SER ; the Journal of SEAANZ 24 (2017) 3, pp. 233-256
Persistent link: https://www.econbiz.de/10012013074
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Lebensstandardcharakteristiken für Konsumenten und deren Auswirkungen für kleine und mittlere Unternehmungen
van Rensburg, Renier; de Jager, Nedia - In: Globalisierung und Wirtschaftswachstum …, (pp. 193-201). 2006
Persistent link: https://www.econbiz.de/10003445467
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Customer relationship oriented marketing practices in SMEs
Reijonen, Helen; Laukkanen, Tommi - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
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Directions of changes in organizational structures of SME : results of empirical research
Mierzejewska, Wioletta - In: Foundations of Management : the journal of Warsaw … 6 (2014) 3, pp. 71-82
SME which have occurred during the last few years. The research was carried out in a group of 380 enterprises running … organizational structures of SME. …
Persistent link: https://www.econbiz.de/10011855438
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Dramatic social change (COVID-19) moderating complexity leadership and organisational adaptability in Zimbabwean SMEs
Chingwena, Tongesai; Scheepers, Caren Brenda - In: European business review 34 (2022) 6, pp. 749-775
Persistent link: https://www.econbiz.de/10013412438
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Eine Methode zur Verbesserung der Wettbewerbsfähigkeit in kleinen und mittleren Industrieunternehmen
Bienert, Andreas L. - 1996 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004379223
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Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art - In: Journal of strategic marketing 22 (2014) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
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B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto; Clarke, Ann Højbjerg; Freytag, Per V. - In: Journal of business research : JBR 126 (2021), pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
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Benefit segmentation of the container shipping market in Turkey
Balci, Gökcay; Cetin, Ismail Bilge - In: Maritime policy & management 47 (2020) 6, pp. 797-814
Persistent link: https://www.econbiz.de/10012314672