In the past decade, we have seen a certain convergence between politics and marketing, in sometimes unexpected ways. Political campaigns now routinely use marketing tools to persuade voters. Brands, on the other hand, are engaging with increasing likelihood with explicitly-political movements of...

Consumers increasingly expect brands to “pick a side” on divisive sociopolitical issues, but managers are reluctant to risk alienating customers who oppose their position. Moreover, research on identity-based consumption and negativity bias suggests that corporate political advocacy (CPA) is...

In recent years, a new trend has emerged: Chick-fil-a and Amazon took opposing positions in the gay marriage debate, companies have openly opposed many of President Trump’s policies and even dropped his daughter’s brand from their stores, Paypal gave an ultimatum to North Carolina over...

The traditional queueing literature assumes that service time is largely independent of social influences. However, queues are social systems; and social considerations are therefore likely to impact customers' service-time decision to the extent they have control. Through a series of...

For brands to thrive they must understand consumer sentiment; if consumers’ likelihood to share their opinion is a function of their attitude toward a brand, then brands’ perception of consumer sentiment may be systematically biased. While research in consumer-to-consumer sharing (i.e., word...