Similar Search Results

Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets

Lou, Qiang Steven; Pattnaik, Chinmay; Shi, Mengze - In: Management decision : MD 54 (2016) 1, pp. 107-129

Persistent link: https://www.econbiz.de/10011459162

The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness

Chang, Jeanine; Bai, Xuan; Li, Julie Juan - In: Journal of international marketing 23 (2015) 2, pp. 73-93

Persistent link: https://www.econbiz.de/10011292295

Launching reverse-innovated product from emerging markets to MNC's home market : a theoretical framework for MNC's decisions

Zhu, Fengxia; Zou, Shaoming; Xu, Hui - In: International business review : the official journal of … 26 (2017) 1, pp. 156-163

Persistent link: https://www.econbiz.de/10011628870

Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions

Rao-Nicholson, Rekha; Khan, Zaheer - In: International marketing review 34 (2017) 1, pp. 138-158

Persistent link: https://www.econbiz.de/10011673783

Market entry strategies to emerging markets : a conceptual model of turnkey project development

Vassileva, Bistra; Nikolov, Miroslav - In: Serbian journal of management : an international … 11 (2016) 2, pp. 291-310

The main purpose of the paper is to analyse the international market entry strategies in the light of globalisation processes and to propose a conceptual model of turnkey projects as market entry mode. The specific research objectives are as follows: 1. to develop an integrated framework of the...

Persistent link: https://www.econbiz.de/10011637230

Industry competition, life cycle and export performance of China's cross-border e-commerce enterprises

Ma, Shuzhong; Liang, Qihui - In: International journal of technology management : IJTM 87 (2021) 2/4, pp. 171-204

Persistent link: https://www.econbiz.de/10012888100

International entrepreneurship of small firms and their export market performance

Sozuer, Aytug; Altuntas, Gultekin; Semercioz, Fatih - In: European journal of international management : EJIM 11 (2017) 3, pp. 365-382

Persistent link: https://www.econbiz.de/10011845045

Adaptation strategy, international experience and export performance of Moroccan handicraft firms : the mediating role of partnerships

Dassouli, Sara; Bodolica, Virginia; Satt, Harit; … - In: International journal of emerging markets 19 (2024) 2, pp. 412-434

Persistent link: https://www.econbiz.de/10014465504

Domestic and foreign competitor identification and firm performance

Yu, Chung-Long; Wang, Fatima; Brouthers, Keith D. - In: European journal of international management : EJIM 9 (2015) 4, pp. 463-483

Persistent link: https://www.econbiz.de/10011587758

Constructing useful models of firms' heterogeneities in implemented strategies and performance outcomes

Brenes, Esteban R.; Ciravegna, Luciano; Woodside, Arch G. - In: Industrial marketing management : the international … 62 (2017), pp. 17-35

Persistent link: https://www.econbiz.de/10011707042