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Fashionably late : strategies for competing against a pioneer advantage
Besharat, Ali; Langan, Ryan J.; Nguyen, Carlin A. - In: Journal of business research : JBR 69 (2016) 2, pp. 718-725
Persistent link: https://www.econbiz.de/10011436239
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Dual-branded hotels : resource-based entry strategies in agglomerated markets
Bianco, Simone; Singal, Manisha; Zach, Florian J.; … - In: Tourism management : research, policies, practice 95 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013534423
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Market entry barriers and firm performance : higher-order quadratic interaction effects of capital requirements and firm competence
Karakaya, Fahri; Parayitam, Satyanarayana - In: International journal of markets and business systems 3 (2018) 2, pp. 121-140
Persistent link: https://www.econbiz.de/10011869548
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External environment and the moderating role of export market orientation
Navarro García, Antonio; Arenas-Gaitán, Jorge; … - In: Journal of business research : JBR 67 (2014) 5, pp. 740-745
Persistent link: https://www.econbiz.de/10010363352
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Standardisation and adaption of firms' export marketing strategies in familiar European and non-familiar non-European markets
Fuchs, Manfred; Köstner, Mariella - In: European journal of international management : EJIM 9 (2015) 3, pp. 306-325
Persistent link: https://www.econbiz.de/10011551255
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Sustainable export marketing strategy fit and performance
Zeriti, Athina; Robson, Matthew J.; Spyropoulou, Stavroula - In: Journal of international marketing 22 (2014) 4, pp. 44-66
Persistent link: https://www.econbiz.de/10010472878
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Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng; Fang, Shyh-Rong - In: Journal of business-to-business marketing 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
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Impact of marketing effectiveness and capabilities, and export market orientation on export performance : evidence from Turkey
Kayabasi, Aydin; Mtetwa, Thandiwe - In: European business review : EBR ; the official journal … 28 (2016) 5, pp. 532-559
Persistent link: https://www.econbiz.de/10011588547
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The relationship between export market orientation and export performance : an empirical study
Alotaibi, Majed Barjas G.; Zhang, Yabin - In: Applied economics 49 (2017) 23, pp. 2253-2258
Persistent link: https://www.econbiz.de/10011817336
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Exploitation strategy and performance of contract manufacturing exporters : the mediating roles of exploration strategy and marketing capability
Sharma, Revti Raman; Nguyen, Thao Kim; Crick, Dave - In: Journal of international management 24 (2018) 3, pp. 271-283
Persistent link: https://www.econbiz.de/10011931532