Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Diversity and inclusion in adv...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
72
Werbung
68
Konsumentenverhalten
61
Consumer behaviour
60
Advertising effects
43
Werbewirkung
43
Meta-analysis
37
Meta-Analyse
34
Marktforschung
19
Theorie
18
Deutschland
17
Germany
16
Market research
16
Theory
15
Betriebswirtschaftslehre
14
Bibliometrie
14
Bibliometrics
13
Markenimage
13
Marketingmanagement
13
Beziehungsmarketing
12
Business economics
12
Marketing
12
Marketing management
12
Relationship marketing
12
Brand image
11
Empirical method
11
Empirische Methode
11
Brand management
10
Creativity
10
Markenführung
10
Einzelhandel
9
Gender
9
Geschlecht
9
Humor
9
Kreativität
9
Retail trade
9
Advertising media
8
Brand
8
Internet marketing
8
Markenartikel
8
more ...
less ...
Online availability
All
Undetermined
109
Free
46
Type of publication
All
Article
203
Book / Working Paper
69
Other
1
Type of publication (narrower categories)
All
Article in journal
134
Aufsatz in Zeitschrift
134
Aufsatz im Buch
16
Book section
16
Konferenzschrift
14
Working Paper
14
Lehrbuch
13
Arbeitspapier
10
Collection of articles of several authors
10
Sammelwerk
10
Graue Literatur
8
Non-commercial literature
8
Textbook
8
Conference proceedings
6
research-article
5
Article
4
Hochschulschrift
4
Aufsatzsammlung
3
Conference paper
3
Konferenzbeitrag
3
Thesis
3
Glossar enthalten
2
Glossary included
2
Collection of articles written by one author
1
Einführung
1
Sammlung
1
more ...
less ...
Language
All
English
190
German
44
Undetermined
39
Author
All
Eisend, Martin
202
Rosengren, Sara
74
Dahlén, Micael
27
Kuß, Alfred
14
Koch, Jochen
8
Tarrahi, Farid
8
Langer, Alexandra
7
Petermann, Arne
7
Söderlund, Magnus
7
Küster-Rohde, Franziska
6
Modig, Erik
6
Schuchert-Güler, Pakize
6
Törn, Fredrik
6
Åkestam, Nina
6
Evanschitzky, Heiner
5
Knoll, Silke
5
Richter, Thorsten
5
Apaolaza, Vanessa
4
Baines, Paul
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Campbell, Colin L.
4
Colliander, Jonas
4
Hartmann, Patrick
4
Langner, Tobias
4
Liljedal, Karina T.
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Antonetti, Paolo
3
Bothfeld, Silke
3
Fill, Chris
3
Fröberg, Emelie
3
Hermann, Erik
3
Hudders, Liselot
3
Karpinska-Krakowiak, Malgorzata
3
Karsberg, John
3
Muldrow, Adrienne F.
3
Möller, Jana
3
Okazaki, Shintaro
3
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
7
European Advertising Academy
3
Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
1
ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
1
Institut für Marketing <Berlin>
1
Springer Nature Switzerland AG
1
Verband der Hochschullehrer für Betriebswirtschaft
1
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
22
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising
12
European Advertising Academy
11
Journal of advertising research
10
Advances in advertising research
9
International journal of advertising : the review of marketing communications
8
Journal of retailing and consumer services
8
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
Psychology & marketing
7
Journal of current issues and research in advertising : JCIRA
6
BuR - Business Research
5
Journal of international marketing
5
Marketing letters : a journal of research in marketing
5
Research
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Business research
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
Journal of business economics : JBE
3
Journal of marketing
3
Journal of marketing communications
3
Marketing : ZFP ; journal of research and management
3
Marketing Letters
3
Breaking new ground in theory and practice
2
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
European Journal of Marketing
2
Journal of Consumer Psychology
2
Journal of Product & Brand Management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of service research
2
Lehrbuch
2
more ...
less ...
Source
All
ECONIS (ZBW)
200
OLC EcoSci
35
RePEc
13
EconStor
8
Other ZBW resources
8
USB Cologne (EcoSocSci)
6
USB Cologne (business full texts)
2
BASE
1
more ...
less ...
Showing
1
-
10
of
273
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Full disclosure : advertising is more than meets the eye : editorial
Rosengren, Sara
;
Eisend, Martin
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012498496
Saved in:
2
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
3
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
4
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
Saved in:
6
The more the merrier : dealing with a multitude of advertising effects : editorial
Eisend, Martin
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 187-190
Persistent link: https://www.econbiz.de/10012200477
Saved in:
7
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
8
Editorial: advertising in contemporary society
Rosengren, Sara
;
Eisend, Martin
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1409-1410
Persistent link: https://www.econbiz.de/10013484582
Saved in:
9
The role of interdependent self-construal in increasing donation behavioral intention : underlying processing mechanism of impression motives
Lee, Yoon-Joo
;
Choi, Jihye
;
Muldrow, Adrienne F.
- In:
Journal of current issues and research in advertising
41
(
2020
)
1
,
pp. 104-118
Persistent link: https://www.econbiz.de/10012245013
Saved in:
10
Cryptocurrency communities : an overview of collaborative currency systems
Chatterjee, Lagnajita
;
Albinsson, Pia A.
;
Bradbury, Dan R.
- In:
Understanding collaborative consumption
,
(pp. 202-213)
.
2024
Persistent link: https://www.econbiz.de/10014566471
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
