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Forty years of cross-cultural...
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Ford, John B.
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Mueller, Barbara
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Diehl, Sandra
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Merchant, Altaf
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Okazaki, Shintaro
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LaTour, Michael S.
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Sargeant, Adrian
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Honeycutt, Earl D.
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Wolter, Stefan C.
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Journal of advertising research
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Active index investing : maximizing portfolio performance and minimizing risk through global index strategies
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
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EconStor
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The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.
;
Mueller, Barbara
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
Saved in:
2
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
3
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
4
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
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5
Broadened JAR focus to support advertising practitioners and scholars : a reflection of evolving marketing and research directions
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 363-364
Persistent link: https://www.econbiz.de/10012813772
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6
New insights in advertising strategy : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
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7
Competitive advantage
Ford, John B.
- In:
The Routledge companion to strategic marketing
,
(pp. 141-150)
.
2021
Persistent link: https://www.econbiz.de/10012498443
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8
What do we know about creativity? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012293490
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9
What do we know about gender and diversity? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 119-120
Persistent link: https://www.econbiz.de/10012293502
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10
60 robust years of advertising research, and counting : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 237-238
Persistent link: https://www.econbiz.de/10012301355
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