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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
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Recruit, retain and report : UK universities’ strategic communication with stakeholders on Twitter
Mogaji, Emmanuel; Watat, Josue Kuika; Olaleye, Sunday … - In: Strategic corporate communication in the digital age, (pp. 89-114). 2021
Persistent link: https://www.econbiz.de/10012491217
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Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
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Engaging your feelings : emotion contagion and public engagement on nonprofit organizations' Facebook sites
Li, Zongchao; Ji, Yi; Tao, Weiting; Chen, Zifei Fay - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 6, pp. 1281-1303
Persistent link: https://www.econbiz.de/10013392074
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"Chief engagement officers?" : a comparative study between U.S. corporate and nonprofit executive leaders' social media communication strategies
Yue, Cen April; Men, Linjuan Rita; Hart, Erin Birx - In: Nonprofit management & leadership 33 (2023) 4, pp. 879-892
Persistent link: https://www.econbiz.de/10014330052
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Revenue sources matter to nonprofit communication? : an examination of museum communication and social media engagement
Suh, Jiwon - In: Journal of nonprofit & public sector marketing 34 (2022) 3, pp. 271-290
Persistent link: https://www.econbiz.de/10013359025
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Communicating an arts foundation's values : sights, sounds and social media
Wilks, Linda - In: Arts and the market 6 (2016) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10011553084
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Stakeholder-Kommunikation im Web 2.0 : Alte Theorien für neue Medien
Rankl, Dagmar - 2017
Entwicklung und Funktion der Öffentlichkeitsarbeit -- Anforderungen an die Stakeholder-Kommunikation des 21 … Stakeholder-Kommunikation und das damit einhergehende Berufsbild im Web 2.0. Die Ergebnisse aus einer zielorientierten und … die Stakeholder-Kommunikation des 21. Jahrhunderts • KundInnen als DialogpartnerInnen • Der Dialog als Begleiterscheinung …
Persistent link: https://www.econbiz.de/10014020937
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Stakeholder-Kommunikation im Web 2.0 : alte Theorien für neue Medien
Rankl, Dagmar - 2017
Persistent link: https://www.econbiz.de/10011544954