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The dominant media ideology argues that the successful application of social media engagement in commercial marketing has the potential to influence customers buying decisions by X percentage. This can equally play a pivotal role in voters' voting decisions. Political marketing research scholars...
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Supported by the dynamic capabilities theory of the firm, this study considered innovation competitive advantage, product quality, and technology adoption as the core dynamic capabilities of manufacturing SMEs. The purpose of this study was to investigate the impact of two components of...
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