Purpose – Quick response, short product life cycles, customer-centric businesses, agile supply chains and reduction of lead times are considered to be the core business strategies in the sector of fast fashion. The work is an attempt to identify the most revealing management and organizational...

Three branches of research in terms of “Place” are studied on the basis of a marketing-oriented approach underlining the relevance of the relational network and strategic planning. Place Brand and Place Management are included in the Place Marketing global strategy, identifying a management...

"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--

"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--

We live in a service age. In everyday life, as well as in business management, every action, behaviour, process, strategy is increasingly oriented to service. Gradually, every human activity is positively affected by service logics in search of better performance and improved quality levels....

Purpose - Purpose of this contribution is to develop the notion of A2A relationships in service contexts (Gummesson, 2008; Gummesson and Polese, 2009; Vargo and Lusch, 2011) valorizing systems theories contributions. Recent service research advances highlight how much value co-creation processes are...