Narrow search
Showing 61 - 70 of 457
Cover Image
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Cover Image
The impact of online vs. offline acculturation on purchase intentions : a multigroup analysis of the role of education
Kizgin, Hatice; Jamal, Ahmad; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 130 (2021), pp. 724-735
Persistent link: https://www.econbiz.de/10012544912
Cover Image
Examining the determinants of successful adoption of data analytics in human resource management : a framework for implications
Shet, Sateesh. V.; Poddar, Tanuj; Samuel, Fosso Wamba; … - In: Journal of business research : JBR 131 (2021), pp. 311-326
Persistent link: https://www.econbiz.de/10012544998
Cover Image
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.; Dwivedi, Yogesh Kumar; Bindu, N.; … - In: Journal of business research : JBR 131 (2021), pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Cover Image
Lockdown and sustainability : an effective model of information and communication technology
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Wright, … - In: Technological forecasting & social change : an … 165 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012671730
Cover Image
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.; Ghosh, Tathagata; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 132 (2021), pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Cover Image
A meta-analysis of the UTAUT model in the mobile banking literature : the moderating role of sample size and culture
Jadil, Yassine; Rana, Nripendra P.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 132 (2021), pp. 354-372
Persistent link: https://www.econbiz.de/10012581615
Cover Image
Exploring values affecting e-learning adoption from the user-generated-content : a consumption-value-theory perspective
Ray, Arghya; Bala, Pradip Kumar; Dwivedi, Yogesh Kumar - In: Journal of strategic marketing 29 (2021) 5, pp. 430-452
Persistent link: https://www.econbiz.de/10012588438
Cover Image
Barriers to the adoption of blockchain technology in business supply chains : a total interpretive structural modelling (TISM) approach
Mathivathanan, Deepak; Mathiyazhagan, Maathai K.; Rana, … - In: International journal of production research 59 (2021) 11, pp. 3338-3359
Persistent link: https://www.econbiz.de/10012589156
Cover Image
Writing an impactful review article : what do we know and what do we need to know? : editorial
Paul, Justin; Merchant, Altaf; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 133 (2021), pp. 337-340
Persistent link: https://www.econbiz.de/10012590300