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The role of the internet as a tool to search for tourist information
Dominguez Vila, Trinidad; Araújo Vila, Noelia; Alén … - In: Journal of global information management : an official … 26 (2018) 1, pp. 58-84
Persistent link: https://www.econbiz.de/10011809669
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Predictive auto-completion for query in search engine
Singh, Vinay; Purohit, Dheeraj Kumar; Kumar, Vimal; … - In: International journal of business information systems : … 28 (2018) 3, pp. 299-314
Persistent link: https://www.econbiz.de/10011895153
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Go Google : 20 ways to reach more customers and build revenue with Google business tools
Holden, Greg - 2008
Persistent link: https://www.econbiz.de/10003539381
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Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
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The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
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Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk; Sahni, Navdeep S.; Nair, Harikesh; Xiong, Xi - In: Marketing science 43 (2024) 2, pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
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Quality certificates alleviate consumer aversion to sponsored search advertising
Hui, Xiang; Liu, Meng - 2022
We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a natural experiment which eradicates a...
Persistent link: https://www.econbiz.de/10013342873
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The role of search engine optimization in search marketing
Berman, Ron; Katona, Zsolt - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 644-651
Persistent link: https://www.econbiz.de/10009787931
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Examining the impact of ranking on consumer behavior and search engine revenue
Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1632-1654
Persistent link: https://www.econbiz.de/10010399512
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Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey; Nosko, Chris; Rao, Justin M. - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10011864713