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This study aimed to investigate the effect of values, brand consciousness, and behavioral intentions of consumers on their consumption of luxury fashion apparel. The study was an applied research in terms of purpose, a survey in terms of data collection method, and a correlational research in...
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fashion clothing in Tehran, Iran. The sample size was 285 and the respondents were chosen by randomized cluster sampling. The … for luxury fashion clothing products. The study was designed and conducted as a cross-sectional, quantitative research … have a positive effect on their Brand Consciousness in regard to luxury fashion clothing. Also, customers’ Terminal Values …
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