Kandulapati, Suresh; Shekhar Bellamkonda, Raja - In: American Journal of Business 29 (2014) 2, pp. 178-188
Purpose – The purpose of this paper is to measure the service quality of online shops using E-S-QUAL and validating the tool in an Indian context. Also, the study examines the mediating role of service value on the relationship between service quality and customer satisfaction in the context...