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We study peer influence in an online social network on a platform where consumers purchase music albums. They can follow their peers and become informed about their consumption choices. In particular, we are interested in how this affects consumers' exploration of new music that exhibits...
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This paper investigates direct peer influence in upper-secondary track choice in the stratified and selective Hungarian educational system and makes two contributions to the literature. First, it tests both peer-contrasting and peer-conforming influences by considering peers' GPA and endogenous...
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Intention toward any occupational choice can be widely categorized as a rational choice process combined with a subjective attitude function. There is extensive literature dealing with the formation of intention toward entrepreneurship in adolescents, in particular as a result of either parental...
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