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Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012490999
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Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Capriotti, Paul; Zeler, Ileana; Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 33-51). 2021
Persistent link: https://www.econbiz.de/10012491070
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Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee; McMahan, Carolynn - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
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Sharing is the name of the game : exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
Rose, Susan; Fandel, Diana; Saraeva, Anastasiya; … - In: Industrial marketing management : the international … 93 (2021), pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
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Is there still a PR problem online? : exploring the effects of different sources and crisis response strategies in online crisis communication via social media
Kim, Young; Park, Hyojung - In: Corporate reputation review : an international journal 20 (2017) 1, pp. 76-104
Persistent link: https://www.econbiz.de/10011736146
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The linguistics of social media : communication of emotions and values in sport
Lee, Christopher; Kahle, Lynn R. - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10011635480
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Using startup communication for opportunity recognition : an approach to identify future product trends
Simon, Hauke; Leker, Jens - In: International journal of innovation management 20 (2016) 8, pp. 1640016-1-22
Persistent link: https://www.econbiz.de/10011656626
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Does viral communication context increase the harmfulness of controversial taboo advertising?
Sabri, Ouidade - In: Journal of business ethics : JOBE 141 (2017) 2, pp. 235-247
Persistent link: https://www.econbiz.de/10011701132
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How young people communicate - a Czech perspective
Fisher, Eddie John; Rupová, Pavlína; Bittnerová, Dominika - In: Business and Economic Research : BER 4 (2014) 2, pp. 323-338
Persistent link: https://www.econbiz.de/10011344807