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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives

Adeola, Ogechi (ed.); Twum, Kojo Kakra (ed.); … - 2023

: Digital technology and emergency risk communication of African governments: experiences and lessons from Covid-19 -- Chapter 6 …: Optimising social media and marketing communication strategies for voter education: A way forward for Independent National … Electoral Commission (INEC) in Nigeria -- Chapter 7: Social Media Adoption in Public Sector Communication: Current practices …

Persistent link: https://www.econbiz.de/10014253072

Recommendation in the age of digital communication : a proposal for Business, Education, Social, Private Life Recommendation Scale (BESP-L) for human resources communication

Uçar, Baris; Solak, Gonca; Göçer, Yaşar; Arslan, Nevzat - In: Journal of HRM - human resource management 25 (2022) 2, pp. 1-12

Persistent link: https://www.econbiz.de/10014253825

A Communications View of Web Page Perception

Singh, Surendra; Dalal, Nikunj; Mishra, Sanjay; Patil, Vivek - 2016

This paper develops a model to measure people’s perception of web pages based on the premise that the World Wide Web is a persuasive technology intentionally designed to change a person’s attitudes and behaviors. The model, derived from the persuasion literature, particularly appraisal...

Persistent link: https://www.econbiz.de/10014127870

Changing Banner Ad Executions on the Web : Impact on Clickthroughs and Communications Outcomes

Chatterjee, Patrali - 2006

communication outcomes. We investigate the effect of level of repetition to banner ads, same and varying ad executions and consumer …

Persistent link: https://www.econbiz.de/10014058536

Social Media for Cultural Communication : A Critical Investigation of Museums’ Instagram Practices

Amanatidis, Dimitrios; Mylona, Ifigeneia; Mamalis, Spyridon - 2020

. Specifically, the study focuses on examining the use of Instagram by museum communication professionals and aims at carrying out a … response to this type of communication.Methods: A list of all archaeological museums in Greece was obtained and related …

Persistent link: https://www.econbiz.de/10014090158

Revisiting trust in the digital era : the interplay of online trust and online dialogic communication from the practitioners' perspective

Tong, Suk Chong; Chan, Fong Yee - In: Journal of communication management 26 (2022) 3, pp. 271-293

Persistent link: https://www.econbiz.de/10013384899

Pride or empathy? : exploring effective CSR communication strategies on social media

He, Zeya; Liu, Qing; Ferns, Bo H.; Countryman, Cary C. - In: International journal of contemporary hospitality management 34 (2022) 8, pp. 2989-3007

Persistent link: https://www.econbiz.de/10013412841

Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages

Amabile, Sara; Conte, Francesca; Vollero, Agostino; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 341-369

Persistent link: https://www.econbiz.de/10013461644

Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication

McGrath, Helen; O'Toole, Thomas; Drummond, Conor - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1601-1606

Persistent link: https://www.econbiz.de/10014314173

Special issue: social media in business-to-business interaction, engagement, co-creation, and communication

McGrath, Helen (ed.); O'Toole, Thomas (ed.); … - 2023

Persistent link: https://www.econbiz.de/10014314174